Select Brands is now a third generation family business designing and producing small kitchen appliances. Our founder calls Kansas City home and grew up learning the ins and outs of the housewares industry What began as very small family business (we’re talking folding tables, a fax machine and a shared computer) has expanded into a robust small appliance company with a broad portfolio of brands, offices overseas and more than 150,000 square feet of state-of-the-art warehouse space Select Brands boasts an impressive portfolio of brands, each with its unique offerings Babycakes : Known for delightful baking appliances. Kitchen Selectives : Offers practical kitchen gadgets. Toastmaster : A trusted name in kitchen appliances. TRU : Innovators in coffee and beverage makers. Collaborations with entertainment giants like Disney, Pixar, Star Wars, Viacom Nickelodeon, and Warner Brothers bring beloved characters into your kitchen.